Frequently asked questions

GrowthStar is an embedded growth, marketing and AI consultancy. We provide fractional marketing and growth leadership, practical consultancy and AI enablement for established Australian businesses—working alongside your team to turn strategy into measurable progress.

We mainly work with established small and medium-sized businesses and growth-stage organisations that need senior expertise without hiring several full-time specialists. Industries include healthcare, aesthetics, NDIS and disability services, aged care, financial services and insurance, professional services, and technology and B2B services.

Agencies typically deliver specific activities. We start with your commercial goals, set strategy and priorities, then help deliver, coordinate and measure the work—including guiding any agencies or specialists you already use. We also focus on building your team’s capability.

Yes. We’re Sydney-based and work with businesses across Australia—on-site, remotely or through a hybrid arrangement.

It’s senior marketing leadership on a part-time basis—an experienced Head of Marketing or Head of Growth working with your business at an agreed level of involvement, without the cost and commitment of a full-time executive hire.

Both. Our involvement ranges from strategic leadership and oversight to hands-on execution, depending on what we agree. Where specialist resources are needed, these can be coordinated through an agreed delivery arrangement.

Yes. We often provide the direction and coordination that helps your existing people and suppliers deliver better results.

No. Nobody can honestly guarantee specific results, rankings or revenue. We focus on sound strategy, quality execution, agreed measures and transparent reporting.

Very likely. You don’t need to be a technology company to benefit. Common starting points include helping employees work more efficiently, improving customer service and making better use of information you already have.

For most businesses, an AI readiness and opportunity assessment is the best first step. It shows where you are today, where AI could help and which opportunities are worth pursuing first.

No. Our role is advisory and enablement—strategy, tool selection, workflow improvement, training and commercial assessment. If you need custom development, we can help you define requirements and work with specialists.

Responsible use is built into our approach. We help you consider privacy, security, accuracy and human oversight, and develop practical usage guidelines. We don’t provide legal advice and will recommend specialist input where needed.

Engagements can be fractional leadership, embedded consultancy, fixed-scope projects or ongoing advisory. They’re arranged as monthly retainers, agreed fractional capacity or project-based fees.

It depends on the scope, level of involvement and duration. After a discovery call, we’ll recommend an approach and provide a clear proposal with scope and fees.

It’s a complimentary 15-minute conversation to understand your business, your challenge and what you’re hoping to achieve, and to see whether there’s a good fit. It isn’t a detailed strategy session or technical assessment.

Knowledge transfer is part of how we work. We document processes and develop your team’s skills so your business is stronger and less dependent on outside support.